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What do Lifetime Volume and Average Revenue per Client mean?

Get clarity on long-term earnings and average client value.

Why Use This Feature

Understanding these metrics helps you measure overall business growth and see the average contribution of each paying client to your revenue.

Step-by-Step Instructions

  1. Go to Reports > Payments.

  2. Locate the Lifetime Volume and Average Revenue per Client figures on this page.

  3. Here’s what each figure means:

    • Lifetime Volume

      • The total gross revenue received since you started using LegitFit.

      • Always shown before fees are deducted.

    • Average Revenue per Client

      • Calculated as monthly recurring revenue (MRR) divided by the number of active memberships.

      • Free memberships are excluded from the calculation.

      • Packages and one-off bookings are not included.

Note: These figures are approximations.

What Happens Next

You’ll gain a clearer picture of your overall revenue trends and the average value each paying client brings to your business.

Success Tip

If your Average Revenue per Client is lower than expected, consider upselling memberships, adding value with new services, or running promotions to encourage higher spend per client.